A Better Alternative To Google Analytics
Why Happy Clicks is a better alternative to Google Analytics..
In the modern digital era, we have all heard - Data is the new Oil.
A web analytics tool is a software or platform designed to track, measure, and analyse various aspects of website or application performance. It serves as a dashboard providing insights into user analyse, traffic sources, interactions, and other key metrics crucial for understanding digital presence optimising strategies.
One of the most common web analytics tool used today is Google Analytics - a free tool offered by Google for marketers. But we all know - nothing in this world is for free. So what’s the catch?
1. Complexity
Google Analytics is a powerful but complex tool that takes time to understand and requires training. It collects way too many data points and most people find real and regular use for only a fraction of the data it measures.
The web analytics tool we use at Happy Clicks is easy to use and requires no technical expertise.
It cuts through the noise by presenting all the important website traffic and business insights on an intuitive one page analytics dashboard. There are no layers of navigational menus, there is no need to create custom reports. You get all the important web analytics at a glance so you can focus on creating a better site and a better business.
You can integrate with Search Console and you can import your historical Google Analytics stats. There’s a realtime dashboard, a landing pages report, you can track conversion and revenue attribution, you can optimize your conversion rate using sales funnels and much more. All on one single page.
Take a look at our web analytics tool demo that we have deployed live on our website.
2. We are not an Adtech company!
With our tool, you keep 100% ownership of your website data and you protect the privacy of your visitors at the same time. Compared to Google Analytics -
- Your website data is not shared with advertising companies or any other companies in general.
- Your website data is not sent to any third-parties at all.
- Your website data is not mined and harvested for personal and behavioral trends.
- Your website data is not monetized.
3. Privacy
Privacy of web users is under threat but there’s a growing privacy shift going on around the web.
Our web analytics tool powered by Plausible can track usage of a website, without collecting any personal data or personally identifiable information (PII), without using cookies and while respecting the privacy of people.
By using Google Analytics, you’re sacrificing the privacy of your site visitors.
4. We don't just track - We offer insights
Happy Clicks is Web Analytics as a Service.
Tracking visitors is only the first step. We provide you with expert recommendations tailored to your website that will help you acheive one of the following goals -
- Increase Website Performance.
- Improve User Experience.
- Improve Website Conversion Rates.
While Google Analytics has been a staple in the analytics realm, it's crucial to acknowledge the evolving landscape and explore Google Analytics alternatives that better align with the unique needs of businesses.
